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Why Send Greetings Cards to Your Clients,
Vendors and Business Associates
Client Retention
You worked hard to find new clients. Depending on the product or service you offer, this was a costly venture. Studies show that an average businesses can expect to pay $5 to $25 for each new client, more for higher end products and services. After all, you need to market your product and services to many people to find that one new client. The costs add up over time
It has been proven that it is easier and cheaper to sell to an existing customer. Greeting Cards offer an opportunity for you to show appreciation to existing customers while keeping your business fresh in their minds. Christmas Cards are an effective way to keep your name in front of your clients during the Holiday Season and a perfect time of year to thank your clients for the trust they put in your company. Thank You, Reminder and All Occasion Cards help keep customers focused on you the rest of the year.
Our customers report an average increase of 35% from existing customer sales when they include greeting cards as part of their marketing efforts. Have you ever not opened a greeting card in the mail? Greeting cards provide a personal touch that customers remember in the form of increased business and referrals.
Vendor Appreciation
Vendors provide your company with the products and services you need for smooth operation of your business. Keeping a positive relationship with these vendors by occasionally sending them a Greeting Card showing your appreciation will pay off down the road when you have a special need or request.
Business Associates
Business associates are often a good source for support, and most importantly, client referrals. Sending Greeting Cards to your business associates keeps your company in their minds. Knowing you make an extra effort to maintain positive relationships in your business will give them more confidence to send new clients to you.
Employees
Employees are one of our most valued assets. Maintaining a positive work force is imperative to the successful operation of your business. Remembering employee anniversaries and birthdays, or occasionally saying thank you in the form of a Greeting Card will help convey to the employee how valuable they are to you.
Inexpensive & Effective Target Marketing
Greeting Cards are an inexpensive way to market to clients and prospects. The US Postal Service estimates that 50% of all first class mail is for mailing Greeting Cards. A large percentage of many mailings go straight into the trash, but Greeting Cards are regarded as personal mail, reaching the intended target. Everyone feels a little special when someone takes a moment to send them a greeting card for a special occasion or just to say thanks. Greeting Cards provide an effective “feel good” marketing program for your business.
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